Experience
Senior Growth & Retention Marketing ManagerZupee · Jun 2023 - Sep 2025
Led PMM function managing 5 PMMs across user lifecycle, funnel optimization, feature GTM, and experimentation. India's top gaming app, 20M MAU.
- •Built new user journey, increasing first-time depositors by 4%, adding ₹30L incremental CM per month
- •Leaderboard MVP: ₹39L incremental CM per week
- •Session initiator feature: D7 retention up 60%
- •Streaks for resurrected users: D7 retention up 8%
- •Reduced CAC by 25% by improving Lite-to-Paid conversion 30%
- •Introduced Plotline for in-app comms, eliminating engineering dependency
Growth ManagerDIY.ORG · Mar 2021 - Mar 2023
Kids learning app. Drove 0-to-1 growth. Scaled paid subscribers from 3K to 24K. Grew ARR 2.27x in 10 months. Improved trial-to-paid from 35% to 45%.
Assistant Revenue ManagerBounce · Jan 2020 - Feb 2021
Revenue operations and CRM lifecycle. Funnel optimization, resurrection campaigns, wallet strategy. Launched bike resale GTM, increased demand 2x.
Demand AssociateDunzo · Apr 2019 - Dec 2019
Grew Hyderabad operations. BTL, in-app optimization. Scaled Bike Taxi and banner-led orders 4x.
Marketing ExecutiveUber Eats · Mar 2018 - Mar 2019
Launched Uber Eats in Kolkata. BTL campaigns, restaurant branding, influencer and OOH.