Skills
Funnel optimization from first principles
Root cause analysis and data insights
Talking to users and extracting actionable insights
Lifecycle marketing: activation and retention for B2C
Running experiments fast and reading early signals
GTM planning and execution
Building products
Managing teams and projects, getting people on the same page
Decent design and copy sense
Learning to build AI agents
Tools
Claude Code
CleverTap / MoEngage
Plotline
Mailchimp / Customer.io
Mixpanel, PostHog